LINK Strategic Partners Was Awarded Large PR Firm of the Year at the Public Relations Society of America National Capital Chapter Thoth Awards
Prestigious awards honors best communications campaigns and firms in Washington
WASHINGTON (October 26, 2018) – LINK Strategic Partners is proud to announce its Award of Excellence win for Large PR Firm of the Year at the Public Relations Society of America (PRSA) National Capital Chapter’s (NCC) 50th Annual Thoth Awards.
The evening, held October 18 at the National Press Club, recognizes and celebrates outstanding strategic public relations programs and components created in the Greater Washington, D.C. area. The award, along with the Communication Team Awards, is the first of its kind in the Thoth’s 50-year legacy.
LINK Strategic Partners was founded in 2012 in the heart of Washington, DC. In the six years since then, the firm has more than quadrupled in staff and expanded across the nation, with team members in New York, Missouri, Arizona, and Maine; earlier this year, the firm also established an international presence in Paris. LINK President Michael Akin wanted to do something radically different in the communications and public relations industry with LINK, which was to put people, relationships, and communities first. Team LINK has forged a practice at the intersection of strategic communications and “hyperlocal” community engagement — proving the market viability of a firm that does only community-serving work in a way that is impactful, profitable, and sustainable. As part of the firm’s commitment to community-serving work, LINK has performed over $1 million worth of pro bono services to community-based non-profits since its inception. This award comes on the heels of LINK winning nine MarCom Awards for excellence in creativity for strategic communications and marketing causes last week.
“When I started this social impact firm just over six years ago, we set out to change the way business was done,” said Michael Akin, President and Founder of LINK Strategic Partners. “We believed that Doing Well and Doing Good were not mutually exclusive, and we believed that it was possible to build a viable firm that only did work that had a positive impact on the communities we serve. While it only takes one person to accept an award, it takes and entire team to earn it, and I have the best!”
Named for the Egyptian god of communication, the Thoth (pronounced “tot”) Awards recognize the most outstanding, strategic public relations programs and components developed and produced in the Greater Washington, D.C. area. Achievements are recognized in 34 categories, including 16 program categories that celebrate the best PR campaigns and 18 component categories that highlight top accomplishments in PR tactics. For the first time this year, PR agencies and communications teams were also honored with awards.
“The Thoth Awards recognize amazing communications work throughout DC, and we are so humbled to have received this type of recognition,” said Charlie Brotman, PRSA-NCC Hall of
Fame member who now serves LINK as a Senior Advisor. “It is a wonderful testament to Michael’s vision and that of the dream team he has assembled.”
For more information about the array of services LINK Strategic Partners provides, go to linksp.com or follow