By understanding and respecting the communities in which we operate, the LINK Strategic Partners team creates and applies the right tools and strategies to translate challenges into opportunities for hyperlocal success.
Our Core Team
National Outreach And Public Speaking
M.B.A., The George Washington University, with concentrations in strategic management and corporate social responsibility
Michael Akin is president of LINK Strategic Partners, a full-service strategic communications and stakeholder engagement firm proudly based in Washington, D.C. LINK provides high-touch and high-tech expertise and personalized assistance in public and media relations, marketing and communications, community relations, branding, online engagement, digital strategy, event management, and creative services for corporate, government, nonprofit, and association clients. As president and founder of LINK, Mr. Akin oversees the firm’s hyperlocal work with clients around the country.
Mr. Akin is a seasoned communications and community relations expert who builds strong relationships and earns community, government, and business buy-in for proposed projects and initiatives.
Prior to founding LINK, Mr. Akin was vice president of the community and government relations practice at Reingold Inc, a national communications firm headquartered in Alexandria, VA. He played a key role in two national campaigns for the U.S. Department of Veterans Affairs. First, Mr. Akin led community-based outreach campaigns for the Veterans Crisis Line, leveraging partnership development and targeted advertising to pilot intensive local outreach strategies to prevent Veteran suicides. Additionally, he led the coordination of kickoff events in 20 media markets nationwide to launch the VA’s Homeless Veterans Outreach Campaign. In the two weeks after the launch, calls to the National Call Center for Homeless Veterans were up 240 percent.
Previously, Mr. Akin served as The George Washington University’s assistant vice president of government, international, and community relations, overseeing and managing the university’s outreach to city, state, and federal officials and agencies; embassies; business, civic and cultural organizations; and community groups. Named GW’s first director of community relations in 2004, Mr. Akin made his office the university’s “go-to” resource for community and city residents who had partnerships to propose, challenges to address, or problems to resolve. His aggressive community relations work helped make GW a national model for building community partnerships and overcoming classic “town/gown” friction.
Mr. Akin’s community activities include serving as chairman of the Greater Washington Urban League board of directors. He also serves on the boards of Destination DC, Cultural Tourism DC, Think Local First, and the American Experience Foundation, and serves as a Leadership Council member for Raise DC and on the International Advisory Council for Hugh O’Brian Youth Leadership. He is a regularly contributing presenter at the International Town & Gown Association conference on town-gown relations as well as the National School Public Relations Association (NSPRA) annual conference on K-12 school communications and engagement.
Mr. Akin received a 2006 GW Award—the university’s highest honor—for advancing GW’s mission in the Washington community with competence, integrity, and good will. In 2011, the Greater Washington Urban League recognized Mr. Akin with the Chairman’s Award for his work in advancing the League’s mission, and the DC City Council adopted a formal resolution to acknowledge his contributions to positive and collaborative community action. Mr. Akin was honored as Young Entrepreneur of the Year by the DC Chamber of Commerce in 2015.
Mr. Akin has an MBA from The George Washington University, where he also graduated magna cum laude with a bachelor’s degree in political communications. He lives with his beautiful and talented wife Wendi in Washington, DC.
DIRECTOR | WRITING, RESEARCH & STRATEGY
Writing And Editorial Guidance
M.P.A., The George Washington University, with concentration in managing state and local governments
B.A., The George Washington University, with concentrations in political communication and history
Corey Barenbrugge specializes in writing and message development for public relations and community engagement campaigns. At LINK Strategic Partners, he serves as chief writer/editor, leading project teams in the planning and content development of all written products. Corey works with our project teams to define target audiences, key messages, and communication channels, and is a key contributor to setting communication strategy for our clients. His writing and research skills are amplified by his experience working on community engagement efforts and his expertise in local government. Corey is based in St. Louis, where he leads our growing Midwest presence.
Corey served as a key strategist for facilities planning projects with Arlington Public Schools in Virginia and North Shore School District in Highland Park, Illinois, developing messages and collateral and advising administrators on engaging stakeholders in community-based planning processes. Corey frequently works with our clients to provide comprehensive editorial services for marketing collateral, strategic plans, annual reports, presentations, communications strategies, and more.
Prior to joining LINK, Corey served as special assistant to the general counsel at the George Washington University, where he coordinated workflow and the review process for documents that required the general counsel's consideration and direction. Corey also served as a Presidential Fellow at the GW Office of Government and Community Relations, managing media relations and writing projects involving DC officials and community organizations.
Writing and Research Coordinator
Molly Barker specializes in strategic communications, research, writing, and editing. She has extensive experience in higher education, fundraising, and has worked as a behind-the-scenes guru on many major events. At LINK Strategic Partners, she works with our project teams to tell client stories in a compelling, concise, and strategic manner.
Before joining LINK, Molly enjoyed a decade-long tenure at the George Washington University, where she supported the university’s senior leadership through her expertise in communications and project management. During her time at GW, her work was vital in helping to close the university’s $1 billion capital campaign—Making History: The Campaign for GW. Molly earned a reputation for her ability to cultivate critical relationships with stakeholders and constituent groups across the GW community. She was also responsible for drafting and editing countless speeches, talking points, and memoranda for the university president for events such as panel discussions, conferences, and media interviews.
Molly resides in Maine with her husband and daughter. In her free time, you will most likely find Molly outdoors enjoying all that her great state has to offer.
Sports And Event Marketing
University of Maryland
Charlie Brotman serves as senior advisor to LINK Strategic Partners’ project teams and clients. Charlie is a Washington “institution” joining LINK after a nearly seven-decade career as a sports publicist, broadcaster, and public relations guru. A native Washingtonian, Charlie provides direct support and expert guidance to the firm's expanding hyperlocal work in DC and around the country.
Charlie was the Voice of the Washington Senators Baseball Club from 1956 to 1971, when the team moved to Texas, and he returned for Opening Day 2005 as the Voice of the Washington Nationals. For 46 years, Charlie was the voice of the Washington tennis tournament, now known as the Citi Open, until his retirement from this role in 2014. As a sports PR professional, Charlie counted Sugar Ray Leonard and numerous other personalities and organizations among his clients and friends.
His work expands far beyond sports: in 1949 President Truman needed a broadcaster for the first-ever televised presidential parade, and then-broadcast student Charlie stepped up. In 1956, President Eisenhower was so impressed by Charlie's work with the Senators that he invited him back to announce the 1957 parade. The White House has invited him back for every parade since, including President Barack Obama's in 2009 and 2013. In 2017, Charlie took his talents to NBC Washington, where he provided commentary on inaugural history during the station's parade coverage. In all, Charlie has announced a remarkable 15 inaugural parades with 10 different presidents.
Charlie started his own firm in 1969, growing the business into a PR powerhouse in his "spare time." Over the course of his career, Charlie has built strong working relationships and friendships with presidents, entertainers, athletes, and numerous Washington business and political leaders, all while establishing a true rapport with the everyday people who make this city what it is.
He has been inducted into 11 different Halls of Fame during his more than 50 years in public relations and announcing, including the Washington Hall of Fame, the Jewish Sports Hall of Fame, Jock's Hall of Fame, the Public Relations Society of America Hall of Fame, the Advertising Club of Washington Hall of Fame, and the Greater Washington Fastpitch Softball Hall of Fame. His most recent induction took place at the John F. Kennedy Center for Performing Arts for the Washington Tennis and Education Foundation Hall of Fame.
St. John’s College High School
Manhattan College, with concentrations in communications and business management
Molly Flores is very excited to join the LINK Strategic Partners team as a Project Manager, having interned with LINK for the last four years while working to complete her degree. She recently graduated from Manhattan College with a Bachelor of Arts in Communication, with a concentration in Public Relations and a minor in Management. Molly is delighted to be full-time member of the LINK team.
During her past experiences at LINK, Molly sharpened her strategic communications and stakeholder engagement skills by working on various projects ranging from community outreach to media relations.
This is her eighth year working at the Citi Open, between her time working for LINK and her previous volunteer experience.
While in school, Molly applied her knowledge of community engagement and media relations when she served as the Vice President of Commuters for Student Government during her senior year. She also improved her social media tactics and analytics when she was Social Media Coordinator for the Student Athlete Advisory Committee (S.A.A.C.). Along with playing Division I lacrosse, Molly believes all these experiences really shaped her leadership, management, and communication skills that she is excited to bring to LINK (along with a big smile).
When she isn’t working at LINK, Molly likes to spend time with family and friends, read, and give back to the community. She has served different organizations in the DC area such as SHARE, Cup of Joe, and St. Ann’s Infant and Maternity Home. In New York, she volunteered with several organizations with her college, and received the Ms. Jasper award for being recognized as a leader in athletics, in the classroom, and in the community.
Julian Flores has worked in numerous fields developing skills in human relations, complex problem solving, and public relations. Julian has volunteered with local organizations like S.H.A.R.E., St. Anne’s Infant and Maternity Home, and National Children’s Hospital.
Julian participated in indoor lacrosse during summer 2016 and played with Team USA for the U-19 Team in the 2016 World Championships for indoor lacrosse. Julian began his college career at Miami University in Oxford, Ohio this past fall. During his freshman year, he participated in the Men’s Club Lacrosse Team and the Phi Gamma Delta social fraternity.
His fraternity raised money for cancer foundations through numerous events during the year, including an increasingly successful event named Drop the Puck on Cancer. This coming fall, Julian will begin his major studies in Political Science and Communications. During his senior year in high school, Julian led the school community religiously and socially as student body president and as a peer minister. Julian also played four years of varsity lacrosse.
Michelle Hansen is LINK’s Business Manager, ensuring the firm receives operations support, which enhances our mission-driven focus.
With more than a decade of direct business and team management expertise, Michelle plays a critical role in the firm. In addition to handling external client functions such as accounting and invoicing, Michelle leads the firm’s print brokering and collateral development practice.
Prior to joining LINK, she was the Director of Operations at a national marketing and printing firm. In this role, she managed day-to-day operations, as well as accounting and human resources.
Michelle graduated magna cum laude with a Bachelor of Science degree, double majoring in Psychology and Health Science at the State University of New York at Brockport. She resides in Northern New York with her husband and two children. In her free time, Michelle enjoys exploring and hiking local and state parks with her family.
Urban Alliance Intern
Sorcha Harrison-Ramirez joins LINK Strategic Partners as the firm’s Urban Alliance intern. She is a senior at E.L. Haynes High School, where she serves as editor-in-chief of the school’s newspaper. Sorcha is also a dedicated volunteer who has logged more than 300 community service hours; she truly understands how giving one’s time and energy can carve out a deeply positive impact on the community.
This summer Sorcha interned at the World Bank Group Library, where she gained experience in library science, organization of collections, and various research processes that librarians use.
In the fall of 2018, Sorcha will be a freshman in college, majoring in International Studies, with a minor in Journalism. In the future, she hopes to travel the world helping people in developing countries.
In her free time, Sorcha explores her passion for dance, and was previously a dancer at The Dance Institute of Washington.
WRITING AND RESEARCH COORDINATOR
Writing And Editing
M.A., Washington University, concentration in film and media studies
B.A., University of San Francisco, concentration in English
Matt Helfrich specializes in writing and research for streamlined communications and messaging. At LINK Strategic Partners, he serves as writing and research coordinator, collaborating with project teams in the planning, drafting, and revising of all written communications. His writing and research skills are amplified by his experience working in urban education, non-profits, and moving image media. Matt is based in St. Louis, where he is part of our growing Midwest office.
Prior to joining LINK, Matt first worked as an animal advocate at the Humane Society of Missouri. Next, he joined Teach for America, working as a secondary English Instructor in the inner-city of St. Louis. He was recruited to help found the 10th branch of the Noble Network of Charter Schools, Johnson College Prep, opening that campus in Chicago’s Englewood community in the fall of 2010. During his tenure at Johnson, he taught reading strategies, civics, and drama. In addition, he directed multiple student drama productions and coached football and boxing.
Most recently, Matt finished his master’s degree in film and media studies at Washington University in St. Louis. During his graduate studies, he instructed courses on the history of film and other electronic media. He also worked in community engagement and visitor services for the St. Louis Art Museum. Matt’s work in the fields of education and non-profits have provided him the background and preparation to serve LINK’s broad array of clients in their strategic communications and engagement needs.
Jevin D. Hodge
NATIONAL ENGAGEMENT COORDINATOR
ENERGY And Motivation
National Outreach And Public Speaking
M.P.S., The George Washington University, with concentration in political management, expected May 2019
B.A., The George Washington University, with concentration in public policy
Jevin D. Hodge is a proud advocate for our communities and has been involved in policy advising and campaign management at the municipal, state, and federal levels. He is proud to bring his public policy and engagement experience to LINK Strategic Partners, where he provides essential support for the firm’s stakeholder engagement and public relations clients. Jevin is based in Phoenix, where he leads our growing presence in the South and on the West Coast.
An Arizona native, Jevin is adept at working with community leaders and elected officials, primarily focusing on how to increase civic engagement among young Americans. He currently serves as the Executive Vice Director of The Manifesto Project, an Arizona-based non-profit working to answer the question: How does Arizona retain and develop its young professionals?
Jevin is also a Millennial Inspirational Speaker, noted as “America’s Leading Young Agent for Change” and author of L.Y.F.E. – Living Young Free and Extravagant. He has traveled the nation speaking to millennials, community leaders, and organizations on how to mobilize, attract, educate, and retain young talent.
Jamal Holtz, born and raised in Ward 8 of Washington, DC, attended high school at Friendship Collegiate Academy. Jamal is currently a POSSE scholar at the University of Rochester where he serves as the Vice President for the Student Government Association.
Jamal has a passion for serving his community. When he was 16, he joined the Marion Barry Youth Leadership Institute where he served as the DC Youth City Administrator, and was one of the youth who fought to have the age limits on the Summer Youth Employment Program expanded and to obtain transit subsidies for youth commuting to and from work.
His prior work experience includes working in the Mayor's Office of Community Relations & Services, serving as Community Outreach Assistant and Intern Coordinator. In the Mayor’s Office, Jamal handled constituent services, identified issues facing District residents, and connected residents to agencies, offices, and other officials to create resolutions for communal issues. These issues varied from street lights being out, potholes, unemployment, community needs, and many others. Jamal attended community meetings, coordinated summer interns, and staffed events—ensuring the mayor was well-equipped with information and resources at events. Additional work experience includes work on numerous political campaigns as a Field Director, Campaign Manager, and a stint as Program Assistant at the DC Department of Employment Services.
Jamal serves on the Mayor's Board of Commission on Juvenile Justice, and currently works for LINK Strategic Partners as an Associate, gaining skills in strategic communications and stakeholder engagement.
Phelps ACE High School (NE Washington, DC)
Chauncey Johnson began his career at LINK Strategic Partners as an Urban Alliance intern with positivity, charisma, and the thirst for knowledge. As a native Washingtonian, Chauncey has engaged with a fast-paced working environment since the age of 13, beginning as a Youth Leader at the Mayor’s Youth Leadership Institute, where he found the passion to serve his community in a radical way.
Chauncey graduated from Phelps Senior High School and currently attends Alabama State University as a rising junior, studying Communications and Political Science. His extracurricular activities at ASU include Phi Beta Sigma , a community service fraternity that believes in “Culture for Service, Service for Humanity.”
Chauncey plans to utilize the mission of his fraternity during his time with LINK Strategic Partners to serve every client he has the pleasure of working with. This motto also speaks to how he approaches community engagement work. In his spare time, Chauncey enjoys playing chess, conversing with people, and relaxing!
Sophomore, Washington University
Josh LaFianza believes the best way to make a difference is by making decisions with people instead of for them—a belief that he transforms into practice here daily at LINK. He is excited to support the LINK team to make a difference in the company and the communities we serve.
Josh prides himself on his ability to understand the needs of the larger community and how to tailor a message to meet these expectations. His background in communications and community outreach has been further developed during his time at Washington University in St. Louis. During his time at Wash U., he has pursued leadership positions on the executive boards of both the International Relations Council and Phi Delta Phi, the pre-law fraternity, and he has honed his abilities to build connections with a variety of individuals and groups. Josh is working to further develop such network building skills through his work here at LINK.
SENIOR PROJECT MANAGER | PRACTICE LEAD
Branding and Storytelling
M.P.A., The George Washington University, with concentration in urban sustainability
B.A., The George Washington University, with concentrations in political science and geography
An experienced strategist and storyteller, Josh Lasky focuses on aligning organizations and communities to advance sustainability and social responsibility. Josh leads LINK’s Sustainable Communities practice area and supports a growing portfolio of LINK projects as a senior project manager.
Prior to joining LINK, Josh worked to build strategic partnerships in various roles at the U.S. Green Building Council (USGBC). Most recently, Josh was the head of USGBC’s sponsorship team, creating and implementing strategies to recruit corporate partners to 400 events annually across more than 30 markets in the U.S. as well as India and China. Josh also led USGBC’s Green Apple initiative, a unique partnership platform that empowers businesses to act and invest in support of healthy, safe, and efficient schools. In addition, Josh managed the Community Green program, implementing a multi-year grant to distribute sustainability education resources to a network of community colleges across the country, resulting in more than 200 students earning the LEED Green Associate credential.
Prior to joining the USGBC, Josh served as assistant director for Sustainability Education in the College of Agriculture, Urban Sustainability and Environmental Sciences (CAUSES) at the University of the District of Columbia (UDC). As a joint staff-faculty appointment, Josh worked to create the university-wide sustainability initiative and served as UDC’s first instructor of Urban Sustainability. Josh authored UDC’s first strategic sustainability plan, implemented efficiency measures that saved upwards of $200,000 annually, and increased the campus landfill diversion rate by more than 20 percent. Josh co-chaired the Sustainable DC Climate Working Group which developed the goal of cutting citywide GHG emissions by 50% by 2032. Josh also served as a primary architect of the DC Mayor’s College and University Sustainability Pledge, an ambitious framework for collective action that was publicly signed by presidents of all nine District-based institutions.
Previously, Josh also worked as a green building and sustainability strategy consultant for the Cadmus Group and as a Presidential Administrative Fellow at The George Washington University (GW), where he worked to launch the university’s Office of Sustainability, serving as its first staff member.
Josh earned his master’s in public administration with an individualized concentration in urban sustainability from GW, where he also graduated magna cum laude from the university honors program with a bachelor’s degree in political science and geography.
Josh is a member of the board of directors of the Greater Washington Urban League as well as Climate Ride, two organizations that allow him to promote healthy, sustainable, resilient communities for all. As an amateur ultra-endurance athlete, Josh enjoys going the distance both on bike (having pedaled solo and self-supported 4,275 miles across the United States) and on foot (having completed seven marathons as well as ultramarathons at the 50-kilometer, 50-mile, and 100-mile distance). He resides in the Kingman Park neighborhood of the District of Columbia.
Gabriel (Gabo) Lemos
SENIOR DESIGNER | CREATIVE STRATEGIST
B.A., Guilford College, with concentration in printmaking with a focus in etching
Gabriel (Gabo) Lemos specializes in graphic communication and visual conceptualization. As senior designer and creative strategist at LINK Strategic Partners, he works closely with clients and project teams to craft creative visual solutions for a variety of communications challenges. With a keen eye for aesthetics and an ability to make unique connections, Gabo molds ideas and messages into clean, engaging and innovative designs.
Gabo leads development of design materials for many LINK clients. Recent projects include revamping the award-winning Sustainable DC design for the DC Department of the Environment, and developing major reports for DC Department of Motor Vehicles and the DC Deputy Mayor for Health and Human Services. Gabo couples creativity with practicality to achieve effective results that resonate with clients' target audiences.
Gabo brings experience with an array of media to his graphic design work. His background in Studio Art, including printmaking and urban art, has molded his look and process, and he works diligently to remain up-to-date with the latest trends across the field to ensure his work is always fresh and innovative.
Chloe Lewis is very excited to join the LINK Strategic Partners team as an associate. She will be returning to Philadelphia in the fall to complete her senior year at La Salle University. Chloe majors in communications with a concentration in public relations and a minor in marketing.
When Chloe is not studying or in the classroom, she spends much of her time on the soccer field. She led her team to an Atlantic 10 Championship title and a NCAA Tournament appearance in the Fall of 2017. Her soccer team is also heavily involved with serving the community of Philadelphia. They volunteer annually at the Community Health Fair and in neighborhood restoration projects.
Chloe is passionate about giving back to the community and mentoring others. She has volunteered with the St. Bernard Project, La Salle University, and Soccer Shots. She also mentors younger players on her team at La Salle, as well as other soccer players who play for her former soccer club Premier Soccer Club in Maryland. She guides them through their college recruitment processes by providing advice and tips on how to reach out to coaches and what to say to them.
In her free time, Chloe enjoys traveling, dining out, going to concerts, and watching sports, such as soccer, basketball, baseball, football, tennis, and track. Her favorite travel destinations, thus far, are Hawaii and Paris, France. Her next travel destinations are Thailand and Bali, where she will volunteer at an elephant sanctuary.
H.D. Woodson High School
Sophomore, George Mason University, concentration in information technology
Tray McGhaney recently finished his sophomore year at George Mason University and has joined the LINK Strategic Partners team as an associate for the third year in a row. Previously, Tray also served as an Urban Alliance intern with LINK during his senior year in high school.
Tray’s determination to be successful helps him achieve set goals and maintain a laser-sharp focus on his main priorities. Tray will continue as a junior at George Mason University, pursuing a degree in information technology with concentrations in web development and multimedia.
At LINK Strategic Partners, Tray assists project teams with research needs, helping to develop client deliverables, and staffing meetings throughout the District. His experiences working with the team and attending events throughout the city have given him a first-hand look at many of the most important issues and challenges facing the District. Tray’s work has included contributions to the Citi Open Tennis Tournament, College Success Foundation, LINK’s communications work with Urban Alliance, and other clients.
B.A., Wake Forest University, with concentrations in sociology and French studies
An experienced community relations professional, Molly Mitzner is passionate about connecting people, businesses, and government within the communities where they live and work. Molly’s expertise includes community outreach strategy and coordination, community meeting design and implementation, and digital marketing across a multitude of platforms.
Prior to joining LINK, Molly was the community affairs specialist for CSX Transportation in Washington, DC. In this role, she created and implemented public relations strategies for a local infrastructure project, acting as a liaison between the community members and the project team. Molly also coordinated charitable giving strategies, budgeting, and the execution of company and foundation philanthropic donations, and led employee engagement initiatives, including company-wide service days and employee volunteerism programs.
Previously, Molly was an Americorps Member with City Year Washington, DC serving as a tutor and mentor in a first grade classroom at Kimball Elementary School in the Fort Dupont community of Ward 7. She currently serves as co-chair of City Year Alumni Board in Washington, DC.
Molly graduated from Wake Forest University magna cum laude with a bachelor of arts in Sociology and French Studies, with a minor in Mathematics. A DC resident, Molly is originally from Towson, MD, and currently resides in the Capitol Riverfront neighborhood.
Richard Palma is an advocate for marginalized individuals. As a native Washingtonian, Richard himself has experienced both the benefits and repercussions of living in such a rapidly changing city, and has recently spoken publicly on issues such as income inequality, wealth distribution, gentrification, and environmental erosion.
He began his advocacy work at the age of 15 when working to establish the first sexual health and awareness campaign in DC public schools through Mary’s Center. Since then, he has worked in environmental advocacy with the Rock Creek Conservancy, working to preserve the Rock Creek watershed and leading several social outreach events to clean up detrimental areas of the park and spread awareness about environmental erosion. As an ally to civil rights and liberties, Richard has worked with the American Civil Liberties Union on several campaigns to preserve freedom of speech, gun rights, detainee rights, and other constitutional liberties.
He’s also taken a course in Holocaust Studies at the United States Holocaust Museum and has advocated for spreading awareness of the atrocities of the Holocaust and preserving the memory of its victims.
In search of new professional opportunities, Richard came to LINK through the Sex Is… campaign with DC Health, where he collaborated with LINK project managers to build the campaign and spread awareness on safe sexual health practices. He is now a part of the LINK team working on a variety of community engagement projects.
He is currently a Political Science major at Montgomery College, and plans to use his experience to bring change to underrepresented communities across the nation.
MEDIA DIRECTOR | PROJECT MANAGER
Media Relations And Strategy
M.A., The Johns Hopkins University, with concentration in communications and public and media relations
B.S., University of North Florida, with concentration in communications and broadcast media
Since the 8th grade, Sheena Pegarido knew she wanted to be a journalist. She's worked in just about all forms of media — she was the anchor and executive producer of her high school’s live daily TV announcements, wrote for her college newspaper, hosted a local public affairs TV show, worked as an editorial assistant at a magazine, interned at a radio news service covering the 2008 presidential election and Capitol Hill, and finally, became a producer and assignment editor for a local TV news station in her hometown of Jacksonville, Fla.
Sheena soon realized that her true passion is in making the news and she parlayed her growing work as a journalist into a career in media relations. In fact, she gets so excited when LINK’s clients make the news in a positive light that she rings the office media gong on her desk!
As LINK’s media director, Sheena leverages her experience in the industry and her academic background to provide both practical structure and creative strategy to LINK’s client projects. For the past four years, she has served as the media director for the Citi Open Tennis Tournament in Washington, DC, placing stories in various media outlets all over the world. She has a deep understanding of the 24-hour news cycle, reporter priorities and needs, and how to get messages across on video, audio, and through the written word.
As project manager, Sheena leads a growing portfolio of LINK projects, from community engagement initiatives for school districts in the Washington area, to various campaigns with different government agencies, associations, and non-profits dedicated to education, health, planning, and sustainability. She firmly believes that open communication and transparency with community stakeholders promotes trust and accountability, which in turn, fosters buy-in and advocacy.
Outside of work, Sheena’s passions include food (both cooking and eating), musical theater, modern calligraphy, and her Jacksonville Jaguars.
Adryan Pinkerton is an abstract visual artist with a passion for uplifting communities and inspiring others. He is a recent graduate of Morgan State University, having earned a bachelor’s degree in Public Relations, Media Advertising, and Sales. Adryan is a creative writer and has been writing poems, short stories, articles, and speeches, based on his passion for community issues and personal experiences.
Growing up in Fort Washington, Maryland, Adryan would often recite famous speeches and speak publicly at local community events. Using the knowledge gained from Morgan State, he has composed several event and campaign proposals for various small businesses in Baltimore and Washington DC, including A Day N June Boutique, The Union Post, and The Black History, Art, & Music Expo.
He has worked with the Boy Scouts of America, in tandem with Parks and Recreation, on an environmental project to remove trash and landscaping for Fort Washington Park, as well as the Potomac River. Adryan also spends many different holidays giving back to the community by collecting food around the city and serving at local shelters.
Adryan plans to use his education and work experience to further his career in Public Relations and raise awareness of his burgeoning fashion brand.
SPECIAL ASSISTANT TO THE PRESIDENT
M.T.A., The George Washington University, concentration in sports management
B.A., Colgate University, concentrations in psychology and education
Caroline Potolicchio is thrilled to be a part of the LINK Strategic Partners team as special assistance to the President. She holds a Master of Tourism Administration degree with concentration in Sports Management from The George Washington University.
Caroline has developed a strong passion for social impact, specifically through her work in the autism community. She served as the creative strategist for the Colgate Women’s Ice Hockey team’s Annual Autism Awareness Weekend, engaging the local community and businesses to support Autism Speaks, as well as developing creative strategies to drive attendance. She also served as the marketing and promotions intern for the Colgate Athletic Department at large.
Caroline leverages her client services internship experience with Monumental Sports and Entertainment and her communications internship with Riddell Sports to build authentic relationships with LINK’s clients. During her time with Riddell, Caroline compiled comprehensive media reports and facilitated communications with reporters regarding their key product initiatives. Her background in media outreach, client relations, and corporate communications, alongside her administrative skills, help drive forward LINK’s public relations and engagement work across the country.
As a native of Bethesda, Maryland and a former Division I ice hockey player at Colgate University, Caroline is an avid fan of the Washington Capitals.
Tausif is a journalist and writer having been published in various outlets across USA, India and Bangladesh. Through his work he voices the opinion of various underrepresented marginalized communities. His writings are often provocative and questions government actions, patriarchy and gender norms.
Prior to joining LINK, he completed a fellowship with the National Democratic Institute, Washington, DC. He worked with the Citizen Participation team to develop a database of the political participation of LGBT communities around the world. He also volunteered as a mentor for a refugee family’s resettlement in the USA with the Lutheran Social Services of the National Capital Area (LSS/NCA) Refugee and Immigrant Services (RIS) Mentor Program.
Previously he has worked with BRAC International as a senior communications officer. He collaborated with team members in 10 different Asian and African countries to develop communication materials and ensure brand compliance. His work prior to this as a journalist in Dhaka Tribune was pioneering in publishing articles on queer issues in a mainstream Bangladeshi national daily.
In his free time, he procrastinates a lot which has caused some delay in the publication of his compilation of short stories. The anthology will have stories on complex human emotions, societal pressures and loss of identity.
Poet Taylor has over a dozen years of experience as a producer, radio personality, and youth advocate in large and small markets in the Mid-Atlantic region. This experience provides her with the unique ability to connect with community members of all races, ethnicities, religions, and sexual orientations as a community outreach specialist at LINK Strategic Partners. Additionally, her extensive background as a producer and on-air talent is a real asset in developing and leveraging media partnerships for our project engagements.
Poet has led and played pivotal roles for LINK's work with the DC Child and Family Services Agency. She worked directly with CBS Radio in not only assisting with crafting on-air messaging and advertisements, but also as the “voice” of the campaign. Poet also carries out an informal spokesperson role at foster care information sessions for prospective foster parents, where she shares her story about being raised through the foster care system and how impactful her foster mother was on her life.
Poet is a die-hard Baltimore Ravens fan—so much so that even when she moved for a time to Florida she carried her Purple & Black Fridays pride with her. She credits her decision to continue this tradition in Dolphins country as one of the keys to ingredients in the Ravens’ Super Bowl XLVII win.
Ihamna Cubillos Valencia
Ihamna Cubillos Valencia is a bilingual graphic designer and photographer originally from Cali, Colombia, where she spent the first nine years of her life. The one thing she misses most about Colombia is having bakeries at every corner in her neighborhood.
She moved to the United States in 2001 and has been living here ever since. Ihamna graduated from Lee University in 2014 with a BA in Spanish (for the purposes of translation) and Art, with an emphasis in Computer Design. She originally became interested in Design after taking an intro to Photoshop course in college, which led to her developing a great passion for graphic design and photography.
Ihamna brings experience in the areas of graphic design, photography, and translation. Her favorite design style is minimalism and abstract art. She has worked with different types of companies in the past, such as sports teams, non-profits, and small businesses. As a graphic designer at LINK Strategic Partners, Ihamna helps with brand development and visual conceptualization.
Ihamna is a big animal lover, especially elderly dogs and fluffy alpacas. She also loves playing music.
Luke believes his work for LINK can help improve the greater DC area as a place where all people’s voices are heard. Luke has volunteered for many organizations, such as Catholic Charities, Hope and Joy Houses of Milwaukee, and Milwaukee Wheelchair Lacrosse, as he deeply values giving back to his community. As a volunteer at the Hope and Joy Houses of Milwaukee, he tutors and mentors students of all ages.
Luke is entering his senior year at Marquette University in Milwaukee, Wisconsin, where he is a member of the varsity Big East conference lacrosse team. In addition to playing lacrosse, Luke participates in Marquette’s student athlete STAR program, which stands for Students Taking Active Roles. This program seeks ways to help individuals and teams better engage themselves in the Milwaukee community, while also improving their leadership skills. Luke plans to graduate with a degree in corporate communications and a minor in marketing. While at Marquette, Luke became certified in Google Adwords, Google Analytics, and Inbound Marketing.
During his sophomore year of high school, he served as a captain of the USA national football team, competing against the team from Canada in Texas. This weeklong experience gathered top players from all across the country to compete against Canada’s best at AT&T Stadium, home of the Dallas Cowboys.
Luke was born and raised in the DC area, and has followed his hometown sports teams his entire life. He has attended Washington Redskins games since he was born, and whenever home from school, he will go watch Wizards, Nationals, DC United, and Capitals games. In his free time, he likes to go on adventures with his friends and family, and also enjoys spending weekends on the water at the beach.
SUSTAINABLE COMMUNITIES COORDINATOR
Thomas Wheet has a passion for social equity and sustainable design. With a background in policy, place-making, and urban development, Thomas believes that community involvement is paramount to solving the most pressing social challenges.
At the University of Virginia, Thomas explored his interests through his studies in Government and Global Sustainability. As a native Washingtonian, Thomas has witnessed the complexities of urban renewal first-hand. At LINK, Thomas uses his expertise to strategically spark dialogue about sustainable initiatives across the country with the communities they impact.