Our Services

At LINK Strategic Partners, we specialize in helping our clients build mutually beneficial partnerships with local communities and other critical stakeholders. LINK prepares marketing and branding campaigns that grab the attention of the target audience and drive consumer engagement. We offer proven, customized strategies to not only respond to consumer needs, but also cultivate community buy in and government support.

Nearly all community relations challenges can be met with a clear vision and strategic approach. LINK specializes in listening and responding to community input while delivering consistent messages that advance well-defined client goals. We help build awareness, deepen understanding, encourage involvement, and spark enthusiasm among key stakeholders—until our clients’ vision achieves the broad-based buy-in it requires. We aim for more than merely relieving tension and overcoming obstacles; we help our clients earn enduring community trust and support.

Many firms can advertise the good things their clients do, but simply touting good works won’t build strong relationships. Instead of telling everyone that our clients are good neighbors, LINK helps them to be good neighbors. We also know that achieving positive community relations is a journey, not a destination. We will work with your communications team to shape an internal culture and permanent system that supports positive stakeholder engagement for years to come.

Photo of community gatherings

Community Relations & Stakeholder Engagement

  • Community, government, and corporate communications and engagement
  • Local partnership and development and management
  • Civic involvement, public service, and volunteering
  • Media relations and crisis communications planning and execution
  • Event management
  • Public Speaking
Photos of large events: Tennis and a carnival

Strategic Communications & Planning

  • Market research and audience segmentation
  • Materials auditing and landscape analysis
  • Message development and selection of optimum communication channels
  • Internal assessment and change management
  • Marketing and brand development
  • Advertising strategy and buying
Image example of branding: DC Families for DC Kids

Creative Development

  • Logo, branding, and identity design
  • Development and production of advertising and collateral materials
  • Promotional product identification and design
  • Video concepting, production, and dissemination
  • Conference presentation and exhibit design and production
Photos of strategy meetings

Digital Strategy

  • Website design, development, and maintenance
  • Social networking platform and blog strategy and implementation
  • Search engine marketing and optimization
  • Organic and Paid Social Media Strategy and Implementation
  • Targeted Digital Marketing
Top photo: Interview with a lady; bottom photo: Press conference

Media Relations

  • Media pitching and media monitoring
  • Relationship building
  • Press release and media kit development
  • Press event management
  • Media training

Contact Info

Greater Washington Urban League Building
2901 14th Street NW
Washington, DC 20009

Michael Akin, President
P: (202) 559-4446
E: makin@linksp.com