June 27, 2016
LINK Strategic Partners Wins PRSA Silver Anvil Award of Excellence for DC Child and Family Services Agency Foster Parent Recruitment Campaign
WASHINGTON (June 27, 2016) – The Silver Anvil Award of Excellence, one of the highest honors given by the Public Relations Society of America (PRSA) was awarded to LINK Strategic Partners (LINK) in New York on June 9, 2016 for its DC Families for DC Kids foster parent recruitment campaign in partnership with the DC Child and Family Services Agency (CFSA).
“While I am proud of all of the community-based work our team does across the country, this effort will always have a special place in my heart,” said LINK President Michael Akin. “We worked with our amazing client-partners at CFSA to launch an authentic campaign that drove real results. We are proud of this incredible award, and we are proud that the effort has driven real change that directly impacts the life of our remarkable foster kids.”
The DC Families for DC Kids campaign has focused on ensuring that District of Columbia children who have suffered abuse or neglect and need a safe place to live can find that place in the city — their city. The foster parent recruitment plan has worked to raise awareness of the city’s foster care needs and empower prospective resource parents to step up for their communities, their city, and our children. The campaign encompasses branding, information sharing, public relations, digital and traditional advertising, social media, partnership development, and collateral development services.
The PRSA Silver Anvil Awards honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity, and resourcefulness. Silver Anvil entries are evaluated for their strategic nature of public relations programs using four key components – research, planning, execution, and evaluation.
For more information about LINK’s DC Families for DC Kids campaign and to learn how to become a foster parent in Washington, D.C., visit www.fosterdckids.org.
About LINK Strategic Partners
LINK Strategic Partners is a full-service strategic communications and stakeholder engagement firm located in the Greater Washington Urban League headquarters building in the heart of Washington, D.C. By understanding and respecting the communities in which we operate, we create and apply the right tools and strategies to translate challenges into opportunities for local success. We believe doing well and doing good are not mutually exclusive: We partner with national and local clients doing great work across the country to provide high-touch and high-tech approaches in communications, community and stakeholder engagement, media and public relations, branding, digital strategy, and graphic design. For more information, visit www.linkstrategicpartners.com.